PPC management for companies with in-house marketing teams

With 23 years of experience in digital marketing, I work directly with companies to develop advertising strategies, manage campaigns, and connect paid media decisions to broader business objectives.

Many of the companies I work with have capable marketing teams but no dedicated PPC specialist. I fill that gap, taking ownership of paid advertising while working alongside the people who know the business best.

How it works

I manage your paid advertising from strategy through execution. That includes campaign planning, implementation, optimization, testing, and performance analysis.

I work across Google Ads, Microsoft Advertising, Meta, and LinkedIn, as well as Amazon Ads and other platforms when they make sense for your business.

I make the day-to-day decisions and manage the campaigns myself, keeping your team up to date on performance, priorities, and changes in direction.

Because I work directly in your advertising and analytics accounts, I can help your team understand how paid media contributes to sales, lead generation, and other marketing objectives.

I also collaborate with the people responsible for SEO, social media, e-commerce, and sales. When questions arise about reporting, analytics, or how different channels work together, I’m available to provide guidance.

Your advertising accounts and data remain yours. I work through access granted by your company, not accounts owned by Inwurx.

Common situations

Your advertising reports show results, but the business numbers tell a different story.

Campaigns generate clicks, leads, and conversions, but it’s difficult to determine how much revenue advertising actually contributes. You need someone who can look beyond platform reporting and help make sense of the results.

Your marketing channels operate independently.

Paid advertising, SEO, social media, and promotional activities are managed separately. You want paid media decisions to reflect what’s happening across the business rather than treating every campaign in isolation.

Company leadership wants greater confidence in advertising performance.

Your business is investing in paid advertising, but it’s not always clear what’s working, what needs attention, or whether the investment is delivering value. You want someone experienced who can take responsibility for the campaigns, explain the results, and make clear recommendations.

Your team needs an experienced partner who can work independently.

You don’t need another person to supervise. You need someone who can identify opportunities, make sound decisions, explain the reasoning, and keep your team involved without requiring constant direction.

When the data doesn’t tell the whole story

Advertising performance isn’t always as straightforward as the numbers suggest.

Consent choices, multiple devices, offline purchases, and sales completed through a sales team can all create gaps between what’s reported and what’s actually happening.

I don’t assume that every conversion reported by an advertising platform represents incremental business, or that every sale influenced by advertising can be tracked.

My background includes ten years in sales, both in retail and working directly with customers in the field. That experience influences how I approach advertising performance, particularly for businesses where the sale doesn’t happen immediately or entirely online.

I work with your team to understand the limitations of the available data, identify what can reasonably be measured, and make better decisions with the information available.

What you can expect

• Experienced, hands-on management. I develop the strategy, personally manage the campaigns, and take responsibility for them. The person you hire is the person working in your accounts.
• Collaboration with your existing team. I work alongside your marketing staff and other specialists without duplicating their responsibilities.
• Decisions connected to business objectives. I look beyond clicks and conversions to understand how advertising contributes to the outcomes that matter to your company.
• Clear reporting and communication. I explain what’s happening, what I’m doing about it, and where I see opportunities for improvement, in terms that make sense to both marketing teams and company leadership.
• Direct access to my experience. You can discuss advertising, analytics, and related marketing questions with the person actually managing your campaigns.

Frequently asked questions

We don’t have a PPC specialist on our team. Is that a problem?

Not at all. That’s the situation at many companies I work with. I handle paid advertising directly and keep your marketing team in the loop, so you don’t need specialized PPC knowledge in-house.

Will you work with our marketing team and other agencies?

Yes. I work alongside internal marketing teams and external specialists. If you already have an SEO agency, for example, I can coordinate with them where our responsibilities intersect. The goal is to complement the work already being done, not duplicate it.

How involved does our team need to be?

That depends on how your company operates. I handle the day-to-day advertising decisions and campaign management independently. Your team stays involved in business priorities, upcoming promotions, and decisions that benefit from their knowledge of the company. I don’t need constant supervision, but I do believe in regular communication.

Is advice outside PPC management included?

Everyday questions and guidance related to analytics, reporting, and your broader marketing activities are part of working together.

When something requires a substantial amount of additional work, such as a detailed analysis, a formal report, or a separate project, I’ll discuss the scope and fees with you before proceeding.

Do you offer consulting without PPC management?

No. My consulting is part of an ongoing PPC management relationship. Working directly in your accounts gives me the context to make practical recommendations, rather than advice based on a limited snapshot of your business.