Tools

Free tools

Simple tools for everyday paid media and measurement tasks. Free, no sign-up.

• Google Analytics URL builderAdd UTM parameters to a link so GA4 attributes the visit to the right source, medium and campaign.Use the tool →
• Google Analytics event tracking toolGenerate the code for a GA4 event: Google tag, link or button, or Google Tag Manager.Use the tool →
• CPM calculatorWork out CPM, total cost or impressions from the other two.Use the tool →